2019 has been a great year for innovative songwriters and inspiring lyrics. Songwriting Spotlist’s have put together a Top 3 Artists to watch out for in 2020 specifically relating to artistry in songwriting.
Prime Sinister is an innovative hip-hop artist from West London, who is combining the styles and sounds from rap and grime music that inspired him throughout his childhood with his own creative method of lyrical rhyming. Prime Sinister is breaking new ground with his own rap style creation: ‘syllablism’, which can be defined simply as the consecutive use of rhyming syllable patterns. The lyrical style constructs a symmetrical sequence, taking on a life of its own it encapsulates perfectly the themes of a new world that run throughout the album. Prime Sinister’s ‘syllablism’ is demonstrated in new single ‘Prime Time’. Speaking about the meaning and lyrics of ‘Prime Time’ he says: ‘Prime Time’ is the fifth track on the album. It’s produced by Muckaniks, who’s someone I’ve wanted to work with for years. I love his production work, especially on ‘Face The World’ by Rye Shabby, so I told him I needed a beat like that, as opposed to a beat like ‘Revvin’ by Ocean Wisdom and Dizzee Rascal, which is one of his more grime-sounding beats. There are multiple stories told in the song, but I mostly used my imagination. If there was a part that I felt particularly resonated with me, it would be this section in the second verse: “He spewed a bluish green, fluid like his truant schemes, clueless, he, moved upon the cupids that the jewelers clean/ So like the jewellers plea to drool upon the ghoulish sea of rudeness, he would use his prudish cruelness to imbue and please/ He’s on a looting spree of fruitlessness and prudency, shooting me, and brewing my pursuers into bluish tea’.
Singer, songwriter and musician Amahla taps into an era before her time to create contemporary soul music. After releasing her debut single ‘Old Soul’ in June 2018 Amahla was awarded the PRS Lynsey De Paul Prize for outstanding emerging female songwriters, and the MOBO Awards/Help Musicians fund for her exceptional voice. In February 2019 Amahla’s released her EP ‘Consider This’ which explores issues of Domestic Violence, Race, Class and inner city life to critical acclaim for its addressing of social issues, songwriting and vocal delivery.
This summer Amahla wrote and featured on a soulful track with Drum and Bass duo Brookes Brothers. ‘In The Moment’ received support on Spotify’s New Music Friday UK and currently sits just below one million streams.
Over the course of the year Amahla’s distinctive voice and songwriting has gained tremendous support from music press and tastemakers with impressive features and reviews from Clash Magazine, The Line of Best Fit, Complex UK, Bandcamp, Earmilk, and more.
Amahla is unafraid to explore uncomfortable societal issues and puts classic songwriting at the core. Amahla’s goal: to be one of the best vocalists, songwriters and entertainers of her generation.
Get ready for Valentines Day with this anti-valentines day track set to be released on the 14th of February by up and coming American pop starlet Kelsey. Lyrically, the track Nobody alludes to the haunting experience of being lost to the memory of a loved one and feeling like a stranger to someone you once knew so well. It is a ghost story, speaking of the power that haunting memories of a lost lover can have. Kelsey has always been inspired by music from a young age and has expressed how the music that could instantly take hold of her mood and emotions were the songs that stuck with her the most. The captivating words of such songs are what motivates Kelsey with her songwriting today. So far Kelsey hasn’t got any music released, but for a teaser into the behind the scenes and what to expect from Kelsey can be seen in a short documentary released on YouTube: