Indian industrial rockers Nivid deliver energetic vision of dystopia

Sometimes, it’s circumstances completely beyond our control can affect the way we approach songwriting. Although Aditya Virmani (the creative force behind Indian Industrial rock band Nivid) has rarely lacked for creative vision or direction, it was a sudden circumstance that forcibly dictated a choice that would shape his musical output forever.

Prior to Nivid, Virmani had been playing with Pinnochio’s Moment of Clarity – a progressive rock band from Mumbai. The group eventually ran it’s course as they decided to go their separate ways before he then enrolled in Vancouver Film School to study Sound Design. Naturally, being based in Canada, the majority of people there spoke English and Virmani found himself more and more attracted to the prospect of writing music in his native Hindi tongue. Upon his return to Gurgaon, Virmani founded a boutique new media audio design studio – Barren Sound, where he would often work late into the evening working on his passion for writing music in Hindi. As things progressed, however, he then suffered a tragic bike accident. Breaking his collarbone, his injuries severely limited his abilities in playing the guitar for a time. Determined in his attitude, Virmani learnt to adapt his craft and he began to favour synthesisers and computer technology, writing 2 EPs and take huge strides towards the sound he is becoming well known for.

For his current project Nivid, Virmani is considered as the creative force in an evolving concept where he is the only constant member. Acting as singer, producer and multi-instrumentalist, Nivid are fluid in their adaptability when playing live in shows which are highly regarded as a sight to behold. With a sound that taken influence and inspiration from Nine Inch Nails, the stage is well set for an atmosphere that is heavily enhanced with dynamic light shows and thematic visual elements.

Lyrically, Virmani writes about a character who is clearly an aggressor in the beginning but, while riding the tide of nationalism, he comes to the realisation that his extreme behaviour that is causing polarisation in society – in turn causing his belief system to crumble. Through this kind of narrative, he is able to portray a variety of ‘voices’ in this society – the voice of the aggressor, the voice of the repressed, the voice of the enlightened etc… The release of Nivid’s ‘The World Around Me (Infinite Support)‘ speaks of a musical embodiment of anger felt by those who are bearing the brunt of this turmoil.

Facebook: https://www.facebook.com/nividofficial

Instagram: http://www.instagram.com/nividofficial

Website: http://www.nivid.bandcamp.com

Youtube: https://www.youtube.com/channel/UCn9-Ibdng1NpBuyE2FAYCjg

 

 

Hitha is Following in the Footsteps of Pop Princesses Demi Lovato and Ariana Grande!

Aspiring to make a positive influence in this world, the Californian artist, Hitha, releases her new single ‘Standing Up With Pride’. At such a young age of thirteen, she is creating music addressing how overwhelming situations can appear, but she is determined to show everyone the light at the end of the tunnel. Despite the range of generations, Hitha claims that her music is relatable to all.

 

Her music is conveying the message of pursuing your true passion in life and letting go off everything negative. Her positive attitude is truly contagious and for sure will inspire all listeners. By being such a brave individual expressing how even young children struggle with depression and how it should be voiced out loud so that others can help make a difference is really supporting our society to move forward. Following in the footsteps of big pop artists with the likes of Katy Perry, Demi Lovato and Ariana Grande, Hitha too is on her path to success.

Hitha, being raised by her two Indian parents, discovered a love for Bollywood dancing and traditional Indian singing but also Western musical traditions. This all-round entertainer as a dancer, writer, singer and musician initially made a name for herself through her renditions of cover versions on YouTube and things began to excel from there.

To create a more visual message to ‘Standing Up With Pride’, Hitha made a music video for it. She portrays the negative thoughts cleverly by having her video in black and white which later transforms into a world of colour when Hitha embraces the positivity.

This track is especially significant in meaning to Hitha herself as she says:

“It is my own story. One day, I decided to just let go of everything, just be positive and only pursue my passion – that decision changed my life. I believe this positivity is going to help many people. There’s always a positive ending if you try hard and don’t give up”

Follow Hitha here:

Website: https://www.hitha.me/

Facebook: https://www.facebook.com/HithaMusic

Instagram: https://www.instagram.com/hitha_music/

Twitter: https://twitter.com/ByHitha

Words: Alice Webb