When riding a carriage of the City line towards the daily grind, you’d be forgiven for making alluring assumptions of a better life elsewhere. The story behind ‘Conundrum‘ – the latest release from London urban artist D-Saro, would resonate with most who would consider themselves in amongst the continual plight of honest working people who are looking saturate their personal wealth to the point where they will finally be able to break free of what they might perceive as the great urban dungeon.
This track is about real people, going about their real life with as yet unfulfilled aspirations, with the track holding true to life as a perfect example of D-Saro’s motto of: ‘true stories, deep lyrics, real life, no gimmicks’. The links hold a kind of aspirational symmetry with a longing for fast cars, mirrored through his own current professional being that of a Jaguar salesman. From an early involvement in pirate radio, D-Saro had gone under a different artist name with urban music collective Roll Deep, including Wiley and J2K, as well as supporting The Game and Flo Rida. He had initially been noted for his hands on approach in terms of pushing CD sales by hand on Oxford Street, which fortuitously brought about a chance encounter that led him to being picked up by label 70’s Entertainment, with whom they released track ‘Old Skool‘.
With ‘Conundrum‘ being his third release under the name D-Saro, following on from his salvation themed ‘Save Me‘ and the touching, celebrity backed charity single ‘Fight Like Micky‘ – written for a local youngster struggling with a rare form of leukaemia, this track has a lighter feel than his previous releases with an upbeat afro-beat sound. It’s almost a miracle that these tracks were ever able to see the light of day, given the remarkable circumstances that D-Saro was declared deceased for a short period due to complications relating to a rare heart disease that he suffered with. After surviving this, he and a friend decided to set up the record label 4Front Records and make music truer to his own design, having grown tired with the politics and red tape that are endemic to the urban music scene.