David Guetta and Sia have pre-released their new single ‘Let’s Love’ for a five-day premiere exclusively on TikTok.
TikTok fans will be able to use the new David Guetta and Sia track before it is officially released on September 11 in their own video creations. A 15 second edit is live on the TikTok Sounds Page.
An official press release stated: “Guetta is encouraging fans to show the things they love with a unique hashtag challenge (#LetsLove) on the platform all week. Calling on fans around the world to share their stories of positivity, love and happiness, David has filmed his own messages that encourage users to participate.”
Talking about the release with TikTok David Guetta said: “I’m so happy and excited to be working with Sia again and to share this sneak preview for our fans on TikTok. I can’t wait to see your own creations to our music. Enjoy the vibe and Let’s Love together.”
Thomas Cerha from TikTok said: “We’re delighted that David and Sia have chosen TikTok to share their new single with fans. We can’t wait to hear the track and see how our community embrace the music, sharing their own ‘Let’s Love’ stories and creations with David.”
An incredibly interesting use of the trending platform that is TikTok, and an innovative way to market a new single.
Will we see this method crop up more often in Music?
One thing is for sure, David Guetta and Sia make one hell of a duo!
Performance art offers a unique introspective into the depths of human creativity. In terms of potential, most of us are blessed with an array of possibilities, but some are left with regret that these aren’t acted upon until it’s perceived that its too late. Berislav Sertić is a Croatian dancer, actor, model and singer has embarked to demonstrate these facets combined in his incredible video to the track ‘I Gave My Life’ – the first video in what his to be his Catharsis trilogy, which will the cover keystones of human existence – Life, Death, and Sex.
It was the emergence of a collaboration between himself with ex-Soul II Soul James Perri (aka Jimi Polo) – known for his work with David Guetta and Daft Punk, that has since laid the foundation for his signature sound that is laced heavily in 1980’s electro-pop. The artistic direction the pair have now taken has seen Berislav’s exemplary levels of creativity take form. It was after signing a record deal with a record deal with Croatia records in 2015 that the lavish theatrical style for his videos first emerged.
Already by the age of 9, Berislav had developed a love for dancing and attended the Tihana Škrinjarić school of dance, before a move to Austria saw his talent for the art develop further. Engaging in a pursuit of various disciplines saw him embark on numerous project with Croatian music artists as well as participating in theatrical productions such as Hair. Following an inherent determination to be the very best at everything he was involved with, he moved briefly to Los Angeles to attend the Sanford Meisner school of acting, which led to leading acting roles in TV series and commercials.