Sometimes, it’s circumstances completely beyond our control can affect the way we approach songwriting. Although Aditya Virmani (the creative force behind Indian Industrial rock band Nivid) has rarely lacked for creative vision or direction, it was a sudden circumstance that forcibly dictated a choice that would shape his musical output forever.
Prior to Nivid, Virmani had been playing with Pinnochio’s Moment of Clarity – a progressive rock band from Mumbai. The group eventually ran it’s course as they decided to go their separate ways before he then enrolled in Vancouver Film School to study Sound Design. Naturally, being based in Canada, the majority of people there spoke English and Virmani found himself more and more attracted to the prospect of writing music in his native Hindi tongue. Upon his return to Gurgaon, Virmani founded a boutique new media audio design studio – Barren Sound, where he would often work late into the evening working on his passion for writing music in Hindi. As things progressed, however, he then suffered a tragic bike accident. Breaking his collarbone, his injuries severely limited his abilities in playing the guitar for a time. Determined in his attitude, Virmani learnt to adapt his craft and he began to favour synthesisers and computer technology, writing 2 EPs and take huge strides towards the sound he is becoming well known for.
For his current project Nivid, Virmani is considered as the creative force in an evolving concept where he is the only constant member. Acting as singer, producer and multi-instrumentalist, Nivid are fluid in their adaptability when playing live in shows which are highly regarded as a sight to behold. With a sound that taken influence and inspiration from Nine Inch Nails, the stage is well set for an atmosphere that is heavily enhanced with dynamic light shows and thematic visual elements.
Lyrically, Virmani writes about a character who is clearly an aggressor in the beginning but, while riding the tide of nationalism, he comes to the realisation that his extreme behaviour that is causing polarisation in society – in turn causing his belief system to crumble. Through this kind of narrative, he is able to portray a variety of ‘voices’ in this society – the voice of the aggressor, the voice of the repressed, the voice of the enlightened etc… The release of Nivid’s ‘The World Around Me (Infinite Support)‘ speaks of a musical embodiment of anger felt by those who are bearing the brunt of this turmoil.