There’s no escaping the excitement and anticipation for what is to become the first release from The Uprise – a new record label enterprise founded by NFL superstar and BBC Sport pundit Osi Umenyiora. Here we can witness an initial glimpse at the various twists and turns that have given rise to their premier starlet Andi McErnest and his lead track – ‘Baby Ur Cool’.
The story here began with humble roots as Andi (known as A.M) found creative means of expression through poetry after the tragic loss of his father around the turn of the millennium. It wasn’t long before his passion took a musical turn as he worked with producers for a number of months to make a sequence of initial demos as the foundations of his career took form.
After having moved back to his native Nigeria, and then back to the UK, A.M continued his venture into music and, under the name Authentiq, signed with underground record label ‘Titans Entertinment’. Alongside this, Andi also managed a degree of success as a budding entrepreneur, launching his own fitness company ‘Oneinamillionbillion’ in London, and later partnering his brother at ‘The McErnest Company’ based in Lagos, Nigeria where he became their first music artist in 2015.
The Uprise label has embarked on its own mantra, which looks to combine Brazilian-inspired street sound with UK grime to fulfil their vision of a Motown-style brand that draws upon the talent of their own roster of in-house writers and producers. This draws very much upon an uplifting idea that tries to connect people of all cultures and backgrounds with music as a means of universal understanding.
On this basis, collaboration between this particular label and artist needs no further explanation.
A.M draws on inspiration from a lengthy roster of 90’s and contemporary RnB and hip hop including Sean Combs, Pharrell Williams and Fela Kuti. Continuing in the vein of catchy electro RnB the track itself features a chilled, seductive half beat – easily accessible and looks set to saturate the sound waves in clubs across the UK very soon.
Calling all urban music fans, this is the video for you. ‘Video of the week’ goes to former innocent singer-songwriter Serena Kern, who has now ventured into a totally different style with her grime inspired new track ‘Drop Top’ ft. Ms Banks.
UK Grime artist swaps gang culture for the studio, aims to inspire others to change their lives
Now one of UK grime’s most promising artists, midlands MC Fangol was in a very different place in 2012. Embroiled in UK gang culture at the time, Fangol hit a turning point at age 19 when two of his friends – one in Nottingham, one in London – were shot and killed.
Just two years later, Fangol tells the motivational story of how he’s turned his life around with debut album/mixtape ‘Wake Up’.
With lyrics inspired by his colourful transition from UK street life to musical ambition and success, he is an artist who is working to prove that with the right motivation people can get work to get themselves out of difficult situations. By focussing fully on the music and film industry in the last couple of years, Fangol has gone from living in danger every day to producing some of the most promising Hip-Hop in the industry at the moment.
Typified by single ‘Things Have Changed’, which you can watch the video for here: http://www.youtube.com/channel/UCK2tSk1RUxW0fCYAXDWDJMg?feature=watch&hd=1
Set for individual release on 18th April – his music blends underground grime sounds with R&B and hip-hip styles, specialising in tight melodies and rhythms. Rooted in the reality of his previous situation, the overall tone is an uplifting one, aiming to inspire others in difficult situations that they can change their path with the right motivation and positive action.