Taylor Swift’s new album ‘folklore’ continues to dominate the charts as it becomes one of the biggest selling records of 2020 around the world.
The surprise album arrived last month (July 24) and saw Swift collaborating with The National’s Aaron Dessner and Bon Iver on an album written and composed during the coronavirus lockdown.
The indie-leaning album, a shock move away from her pop roots, has received a string of acclaimed reviews since its release.
The album sold 37,060 copies in its first week in the UK alongside 24,050 streams and 12,152 album downloads, earning Swift the top spot in the charts. It also means Swift is the first female artist to score five UK Number 1 studio albums in the 21st century.
In the UK singles chart, Swift also dominated. ‘Cardigan’ debuted at Number 6, ‘Exile’ – her collaboration with Bon Iver – went in at Number 8 and ‘The 1’ landed at Number 10.
Over in the US, the album has already sold 846,000 copies making it the best selling record of the year after being on sale for just one week.
As reported on the BBC, Swift is now also the first artist in US chart history to have seven albums sell more than 500,000 copies in a single week – as well as being the first female artist to have seven albums debut at number one.
Worldwide, the album has sold over 2 million copies and on Spotify, Swift set the global record for first day album streams by a female artist. The album received almost 81 million streams in 24 hours.
There is no denying Taylor Swift’s immense commercial talent, the female singer has been dominating the charts for years and continues to do so as we watch her music and artistry develop. Love or hate her, Taylor Swift is set for Pop legend status.
Reported By: Jessica Rowe